Greenwich Pizza is Philippines' favorite pizza chain - a small entrepreneurship that made an extraordinary leap to the big league. It began in 1971 as a small pizza store in Greenhills Commercial Center. In 1994, Jollibee Foods Corporation reached an agreement to acquire 80% stake in Greenwich. Then in 2006 Jollibee Foods Corp. bought the remaining shares of its partner in Greenwich Pizza Inc., which is equivalent to a 20% stake, for Php384 million in cash. The new company called Greenwich Pizza Corporation expanded its franchise rapidly, 50 stores in 1994, from 2005 there are over 240 stores and annual revenue of more than Php4 billion. As of 2011 more than 330 stores nationwide and known to be the largest pizza chain in the Philippines.
In Greenwich happiness does not end with the food they prepare. They make a point to extend this feeling of warmth from their ovens to their service, and directly to the hearths of all Filipinos. Giving a delicious blend of pizza and pasta exciting innovations, all prepared for the convenience of Filipino flavor. More than just delicious food choices, they offer to transform your everyday dining into shared pleasant moments with friends.
They go beyond the half pizza chain and offer a pleasing combination of delicious food, comfortable surroundings and friendly service to customize to fit perfectly with your imagination, a kind of adventure and value of links with friends. Greenwich aggressive harnesses three media all the benefits that consumer can enjoy. This is compounded by the use of materials, outdoor advertising and marketing collateral to help increase public awareness of Greenwich offers.
Greenwich invents again with a more dynamic "G" logo to attract more customers. This brand is also an indication of how fair is the company with the changing times and changing lifestyle of the client. Since the previous color scheme of Greenwich stores dark green and red, were redesigned with a contemporary motif with brighter color, more dynamic vivid rose and bright green. The new colors and graphics help create a lively, attractive environment in Greenwich stores. Besides this, the new corporate visual identity graphs show the dynamism of the brand.
This new look is complemented by products crispy and tasty pizza. With a lot of toppings rich in crisp pizza crust, Greenwich creates an ideal balance between customer expectations of product quality and taste. A new look, a new set of Greenwich! This is part of the ongoing effort to reach Greenwich pizza lovers throughout Philippines.
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